What is SEO and Why is it so Important?

What is SEO and why is it so important?

The Basics of SEO, Search Engine Optimization

If you’re a business owner, you’ve probably come to grips that this whole internet thing is here to stay. With that in mind, your business probably has a website. If it doesn’t, good luck surviving without a website! Websites are essential to reaching your customers, providing support, and selling your products or services. Having a website isn’t as easy as throwing some text up on a flashy background. To effectively utilize a website, your website needs to look appealing, it needs to be user-friendly, and it needs to be easily accessible. The first two are the easiest. It’s fairly easy to design a basic and appealing website, however, getting the website to potential or current customers is a whole other story. How effective you are in getting your website out to customers will be determined by how you use SEO or search engine optimization.

Search Engine Optimization, more commonly known as SEO, is essential to distributing your businesses’ website to customers and establishing your business’ credibility.

What is SEO?

Search engine optimization is a free tool that, if used effectively, will drive traffic to your businesses’ website and increase its visibility on popular search engines. Search engines including Google, Bing, and Yahoo. By simply breaking down the phrase “search engine optimization” it’s actually fairly simple to understand SEO. Search engines, like Google, are how customers and clients search for a business or complete research. When you optimize something, you make it the best or most effective. Essentially, search engine optimization is effectively using search engines to market your businesses’ website. Though you can pay to advertise your business at the top or very bottom of Google, Bing, or Yahoo’s search engine results page, using SEO tools, you can boost your website’s visibility for free.

SEO is essential in today's climate
SEO is essential in today’s climate

How to Use SEO Tools?

Using SEO tools can become a very difficult and intricate process. For most businesses, there are a few very easy tools that every can use. For example, just using consistent, unique, and smart keywords will boost your businesses’ website. Another simple and free tool is to properly use keywords and meta descriptions. A third example that’s essentially just common sense is to correctly format your businesses’ website.

After those first three very easy and free tools, it gets a lot more complicated. If you’re a very small business with a very small budget, it’s in your best interest to spend a few hours a week scouring the internet and YouTube for free courses on SEO tools. However, if you’ve got the money to spare, most businesses pay other businesses that specialize in search engine optimization, content marketing, and website optimization. Depending on how much or how little you want a firm to do for your business will determine how much you’ll pay to optimize search engine results.

Since this is just an intro to SEO, I’ll briefly explain some of the more complicated tools that can help you maximize your businesses websites with search engines. Most businesses, websites, and blogs use Google Analytics. Google Analytics not only provides businesses with detailed info about website traffic but also provides valuable information regarding keywords and demographics. A second tool is an application like MOZ. MOZ is a paid service that gives businesses owners, and website admins access to data regarding domain authority, links, and keywords. Finally, using backlinks are essential. Backlinks are links to your businesses website on websites with a high domain authority. Getting links on big time sites is always a challenge; however, sponsored content or offering something in return for using your links are an option to get links on a big time site.

I hope this quick intro will help guide you in your efforts to maximize your business’ visibility and credibility using SEO.

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